Archive for January, 2008

Taking brands into a web 3.0 world

28Jan08

If web 2.0 can be summarised as reciprocity or genuine interaction between the user and content provider, web 3.0 must be about automated recommendation and customisation based on that interaction. The development of the web so far is as follows. Web 1.0 – Narrowband Download Web 2.0 – Broadband Download Upload Web 3.0 – Broaderband [...]

How do we build profitable AET websites?

26Jan08

AET should be measured for a campaign. The amount of times an advert serves would seem looking forward fairly irrelevant for an advertiser. It is the relevance the advert has and the time on screen that is most important. If an advert serves 10,000 times but the user only ever sees the first 2 seconds [...]

Would you put an advert on the front of a magazine? Would you put two? Would you put three!?

17Jan08

- Why do commercial websites often serve 3 ads on their homepage? – This is their main platform on which to sell themselves to the users who visit our websites. – Imagine a line up of website homepages on a newsstand. Which one would be the most popular? I would say the one that looks [...]

Time Is Precious – Design for the user

15Jan08

To conquer the world of online publishing we need to try something different. We need to think about changing the way we make our products better and the targets we set for success. The web is a constantly evolving environment in which to be truly successful we have to think two steps ahead.


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  • Gracious in defeat. What a race! [dpwilliams]
    1d ago via Twitter
  • Rooting for Dwain Chambers! I've always been a fan. Forgiveness is a beautiful thing. Come on! [dpwilliams]
    1d ago via Twitter
  • Played LIMBO.
    July 25th via Xbox
  • Prediction: Ferrari will be stripped of all points from German GP #F1 [dpwilliams]
    July 25th via Twitter
  • Why does that woman always stand behind Jenson in view of the camera! Get out of it you nutter! #F1 [dpwilliams]
    July 25th via Twitter
  • Put them all in the same car and who would win? I think Alonso #F1 [dpwilliams]
    July 25th via Twitter
  • That was the same interview Alistair Darling has been giving for months. Boring. Step it up #Marr [dpwilliams]
    July 25th via Twitter
  • The future of the web has to be open and democratic. Apple are not open or democratic. The industry is way too focused on what they do. [dpwilliams]
    July 24th via Twitter
  • Also. The fact there are no charges what so ever is an absolute disgrace. The reasoning defies logic. This is a dark day for British justice [dpwilliams]
    July 22nd via Twitter
  • This Ian Tomlinson video is horrific. I'd never seen it slowed down like this before http://bit.ly/aSWmXQ It could have been any of us. [dpwilliams]
    July 22nd via Twitter