Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames.
This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have to actively make the decision [...]
Archive for February, 2008
Video Egg – Troy Young interview
22Feb08Video Egg – Ad Frames
20Feb08Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user.
Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue.
The “trust gap” in online advertising mentioned by the gentleman [...]
NuConomy
11Feb08WPP invested in NuConomy on Monday. I hold shares in WPP and am excited to see the company investing in innovative new technology.
NuComony look really interesting and I think they are worth keeping an eye on over the coming year.
http://blog.nuconomy.com
“The winners will be the organizations that will not just have the most accurate information about [...]
What will web 3.0 be?
03Feb08Web 3.0 publishing will seek to actively engage users through dynamically presenting them with content which through past behaviour and other users recommendations will be ideally suited to them. This content will be accessed through customisable and dynamic digital spaces.
As options increase for users as to where they will invest their time online it will [...]
