If users are engaging with content through social bookmarking sites like Digg, reddit and stubleupon then it should be as easy as possible for them to do so. ShareThis offers a great solution. For those who dont use those site then there should be another option which ShareThis also offers in it’s email function
ShareThis is […]

Digg have had a new beta application developed on their API called DiggSuggest. Based on your previous interactions with Digg, the links you have clicked and submitted Digg will suggest further links it thinks you will be interested in.
I think it’s great, it gives more meaning to the act of submitting a link, users get […]

Engagement Mapping comes as an addition to Microsoft’s current ad serving platform and will allow advertisers, publishers and the media buyers to track how successful a campaign is and what return on investment they are getting from it.
It’s an interesting development because tracking the engagement with adverts found within a content based website rather than […]

Every single person who uses the Internet is already engaged with the network, what they are not in most circumstances is actively engaged.
Active engagement is the next step in the development of the web. Users will become increasingly involved in carrying out an action or process in order to reach the content they desire and […]

Notes for development.
- How can we actively engage a web 3.0 audience with the increasingly sporadic behaviour of online audiences.

- Is brand loyalty low on the web? Maybe, Maybe not.
- Traffic is actively shared and exchanged too much?
- Does this breed a more or less engaged user?
- Are Google really looking on […]

I upgraded my netvibes account today it’s great! You have a public and a private space. They have added in a social network element. Very interesting!
Along with iGoogle this is a massivly important development in online publishing.
This will allow users to easily build and maintain their own dynamic digital space with which they we become […]