How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly. Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that [...]
Archive for February, 2009
Contextual Adverts On YouTube
08Feb09When watching the new Lilly Allen music video for The Fear on YouTube I was presented with a pop up link across he bottom of the video. I hadn’t seen an ad like this pop up in YouTube before and have to say I really quite liked it. It’s not too intrusive, doesn’t spoil the [...]
Here I Am On Google Latitude
08Feb09The recent announcement of Google Latitude doesn’t really come as much if a surprise. It’s a fairly obvious if not slightly scary development for them to make. Yesterday when I was downloading some new applications for my iPhone I came across a GPS tracker app. I’ve yet to test it out but it sounds like [...]
Notes: Motivating Users
04Feb09Motivation as defined by the Oxford English Dictionary is the reason behind one’s actions or behaviour and secondly as enthusiasm. In order to fuel that enthusiasm and give users the reasons they need to be motivated enough to return to use digital products again, tell others about them and form a lasting bond with them [...]
The web breaks down the barriers put up by location and time to allow discussion and debate anywhere at any time. Disqus is an interesting system because it also removes the barriers put up by different websites and allows commenting on a central hub. It provides users with a very flexible platform on which they [...]
