Reading paidContent today the news doesn’t look good for Rupert Murdoch’s plan to charge users for news as only 5% of them would pay. The important thing to think about though is that is 5% of web users who are already well settled in to accessing news for free. I dont think the paid for [...]
Archive for September, 2009
Watching Alan Yentob’s brilliant Jay-Z: He Came, He Saw, He Conquered, a couple of things came to mind. 1. Jay-Z is a genius. 2. The direct revenue potential of media brands, in this case Jay-Z, are becoming increasingly limited in relation to the money that can be made by activities surrounding the brand. The clothing [...]