This is a great presentation complied by Seth Godin featuring some thought provoking ideas that will be really useful in 2010.
I particularly like slide 15 on vision, slide 26 on poker and slide 47 on THNX.
Archive for December, 2009
What matters now
31Dec09Look beyond the horizon
29Dec09I want to think about two recent posts made by the brilliant Seth Godin and how they apply to the way the publishing industry should think about evolving to meet the needs of the distant future not simply look at what we will be doing around the corner.
Most of us assume a single range of [...]
Digital brand value
28Dec09Reading David Hepworth’s blog recently this passage stuck out for me in his post They’re investing in “digital magazines” and ignoring the elephant in the room
When you were selling a page of advertising in a glossy magazine you were selling two things: access to the readers and access to the environment of that particular title. [...]
Budgets have been cut, teams restructured and roles changed for thousands of workers in the publishing industry. Are we all clear on what we are doing or are we distracted and constrained by the additional packaging processes we are now burdened with?
I’m reading my second Seth Godin book at the moment, Small is the new [...]
“How many users have we got?” How many UK users have we got?” How many page views do we get per UK user?”
From a reporting point of view this is fine but from an editorial and production point of view this is a year to stop thinking about users and start thinking about an audience.
The [...]
