It’s Sunday night and I am getting myself in order for the week ahead. The dishwasher is on and some bread is baking. How domesticated, mum would be proud. The only thing left to do is put the washing machine on, which I’ve now done. All fascinating I’m sure. While loading the washing machine I [...]
Archive for January, 2010
Avatar: Disruptive storytelling
19Jan10I’ve just got back from watching Avatar in 3D at the Imax. It was an incredibly immersive experience and the effects were brilliant. Having said that, as a story it’s really no better than any other well made blockbuster. So why has it taken so much money at the box office and why are audiences [...]
Crowdsourced campaigning
15Jan10After seeing a tweet from @cslyons about the mydavidcameron.com website I had a look and decided to submit the picture above, a day later it was up on the site. Today, incredibly, it went up on the Mail’s website. The Labour party have also now adopted the idea and posted an entry on their website, which they’ve [...]
Augmenting Esquire
11Jan10The December issue of US Esquire sold itself as the Augmented Reality Issue. This means you can hold up certain pages that contain a special barcode in front of a computer with a webcam, which has a specific piece of software installed and are shown images, videos and audio that relate to the page you’re [...]
We are in the midst of an industry reset. The single most important requirement for every single digital publisher is to employ a team with the entrepreneurial flare to rethink the way our products are produced and positioned in the market. There is no point in even thinking about scaling our businesses to try and theoretically increase [...]
