Wired US are going to be the first magazine on iPad. Not a big surprise, but a great move by them from a business and PR perspective. The video above is brilliant. It pitches Wired and Condé Nast at the cutting edge of global magazine publishing, which they are. Their audience and advertisers are going [...]
Archive for February, 2010
I was sent this article at work and also picked up on it again through Twitter, it’s on Pentagram‘s blog. In my opinion one of the points made is wrong because it confuses what audiences want and expect from different types of publications. The point I have a problem with is below. The end of [...]