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Monthly Archives: May 2010
The importance of clarity
You wouldn’t expect a broken lens to take a perfect picture, it will take one, but it will come out looking like half the image it could have been, even if the person processing the image isn’t making a mistake. … Continue reading
Posted in Business, Publishing
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Don’t crave followers. Do crave advocates.
Image by Spencer Tunik People like making and maintaining human connections; they are what make us who we are. The people we form these connections with become acquaintances and friends; you can have a shared experience with these people that … Continue reading
Posted in Engagement, Journalism, Publishing
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Dad: “David, pass me the Seven magazine”
David: “Here’s the Culture magazine, it’s better”
It’s a Sunday afternoon and we’ve got The Sunday Telegraph and The Sunday Times on the go in the living room, the floor is a patchwork of around 25 different papers and supplements (some are possibly from yesterday’s Times), many … Continue reading
Posted in Publishing
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Filter. Collaborate. Engage.
Britain’s Got Talent and The X Factor have changed the face of Saturday night TV. Simon Cowell has revitalised the talent show format and turned it into an engaging collaboration with the audience. Crucial to the success of these programs … Continue reading
Posted in Engagement
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