Notes – Active Engagement Publishing

07Mar08

Notes for development.

- How can we actively engage a web 3.0 audience with the increasingly sporadic behaviour of online audiences.

  • - Is brand loyalty low on the web? Maybe, Maybe not.
  • - Traffic is actively shared and exchanged too much?
  • - Does this breed a more or less engaged user?
  • - Are Google really looking on this unfavourably?
  • - How does this help if it only drives US traffic higher?

– Will the web be accessed solely through customisable portals like net vibes?

  • – Yes. This is without doubt the future of shared information.

- Will users have to access the web through these portals?

  • - Users should not be forced to do anything it is their space they can do what they want with it. This is the simplistic beauty on Netvibes. It allows user to collect what they what in what order they ant and show people what they like and don’t like

- How will the portals generate revenue and develop in a market place that is developing because of commercial activity.

  • – Will dynamic digital spaces make money from the loyalty they buid with users?
  • - Will this then be seen as deceitful?
  • - Do users expect that money is made from their activity?
    • - Users sign up to facebook applications knowing their profile is accessed by the provider of that service.
    • - Rather than monetary exchanges users are partaking in information exchanges in order to access services and partake in online communities. Users are aware of this.
  • – Do users understand that adverts are targeted to them based on information collected in their profiles?
    • - I think they do.
    • - This is good. Users benefit from relevant commercial messages. They help user make informed decisions based on their current situation, beliefs, location etc.

- Will online laws develop to prohibit bias activity by companies like Google, net vibes on yahoo showing favour on certain publishing groups?

- Net vibes is a customised online magazine.

- Traditional publishers point in their publications to other forms of media other channels and companies who make money from the same advertisers.

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