How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly.
Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that is created on a variety of different sites including Facebook and Myspace.
This is a brilliant example of how making commercial media an intimate experience for users and allowing viral distribution through social networks can have a positive impact on the way people form a relationship with a product or brand.
Creating a video like this takes no longer than 1 minute if you already have the pictures. No registration pages or forms to fill out, just upload your pics, get your video and that’s it.
The system is built using technology made by 15secondtv, which renders the face from an uploaded picture on to the video a user has selected to create the final video.
This is an overwhelmingly positive commercial experience, which is infinitely more memorable than a normal game trailer and should therefore have much more of an impact in driving sales of the game.
