Every single person who uses the Internet is already engaged with the network, what they are not in most circumstances is actively engaged.
Active engagement is the next step in the development of the web. Users will become increasingly involved in carrying out an action or process in order to reach the content they desire and […]

Web 3.0 publishing will seek to actively engage users through dynamically presenting them with content which through past behaviour and other users recommendations will be ideally suited to them. This content will be accessed through customisable and dynamic digital spaces.
As options increase for users as to where they will invest their time online it will […]

If web 2.0 can be summarised as reciprocity or genuine interaction between the user and content provider, web 3.0 must be about automated recommendation and customisation based on that interaction.
The development of the web so far is as follows.
Web 1.0 - Narrowband
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Web 2.0 - Broadband
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Web 3.0 - Broaderband
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Automation/Active Engagement

AET should be measured for a campaign.
The amount of times an advert serves would seem looking forward fairly irrelevant for an advertiser. It is the relevance the advert has and the time on screen that is most important. If an advert serves 10,000 times but the user only ever sees the first 2 seconds of […]

- Why do commercial websites often serve 3 ads on their homepage?
- This is their main platform on which to sell themselves to the users who visit our websites.
- Imagine a line up of website homepages on a newsstand. Which one would be the most popular? […]

To conquer the world of online publishing we need to try something different. We need to think about changing the way we make our products better and the targets we set for success.
The web is a constantly evolving environment in which to be truly successful we have to think two steps ahead.