I watched this video of Rishad Tobaccowala (Chief Innovation Officer at Publicis) this morning and it really resonated with me.
Rishad discusses the important role talented people play in building and sustaining successful creative businesses. Talent is so critically important but seems so inexplicably overlooked and undervalued in the publishing industry.
I truly believe that the industry [...]
Archive for the 'Business' Category
The importance of talent
07Mar10Avatar: Disruptive storytelling
19Jan10I’ve just got back from watching Avatar in 3D at the Imax. It was an incredibly immersive experience and the effects were brilliant. Having said that, as a story it’s really no better than any other well made blockbuster. So why has it taken so much money at the box office and why are audiences [...]
We are in the midst of an industry reset. The single most important requirement for every single digital publisher is to employ a team with the entrepreneurial flare to rethink the way our products are produced and positioned in the market.
There is no point in even thinking about scaling our businesses to try and theoretically increase profits [...]
Look beyond the horizon
29Dec09I want to think about two recent posts made by the brilliant Seth Godin and how they apply to the way the publishing industry should think about evolving to meet the needs of the distant future not simply look at what we will be doing around the corner.
Most of us assume a single range of [...]
Budgets have been cut, teams restructured and roles changed for thousands of workers in the publishing industry. Are we all clear on what we are doing or are we distracted and constrained by the additional packaging processes we are now burdened with?
I’m reading my second Seth Godin book at the moment, Small is the new [...]
