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Archive for the 'Community' Category

Crowdsourced campaigning

15Jan10

After seeing a tweet from @cslyons about the mydavidcameron.com website I had a look and decided to submit the picture above, a day later it was up on the site. Today, incredibly, it went up on the Mail’s website. The Labour party have also now adopted the idea and posted an entry on their website, which they’ve [...]

Loyalty Beyond Reason

21Dec09

Reading this presentation by Matt Kelly from Trinity Mirror given at the World Editors Forum I found some interesting arguments. Certainly as people (hopefully) become less reliant on algorithmic search and more focused on recommendations from friends through social networks, or a new social search platform, brands having this sort of approach to an extent [...]

Become Streetfighter: You’re In The Advert

12Feb09

How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly. Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that [...]

Disqus: Building Collective Comminities

01Feb09

The web breaks down the barriers put up by location and time to allow discussion and debate anywhere at any time. Disqus is an interesting system because it also removes the barriers put up by different websites and allows commenting on a central hub. It provides users with a very flexible platform on which they [...]

Online Identity

27Jan09

One of the things I learned about when first studying Communications as an A-Level student was that online platforms give people the opportunity to contact other users and view content anonymously. Back then social networks didn’t exist as they do in their current form, where it is essential to display your true identity and communicate [...]


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