Image by Spencer Tunik People like making and maintaining human connections; they are what make us who we are. The people we form these connections with become acquaintances and friends; you can have a shared experience with these people that make a valuable addition to your life. If you form a connection like this you [...]
Archive for the 'Engagement' Category
Filter. Collaborate. Engage.
01May10Britain’s Got Talent and The X Factor have changed the face of Saturday night TV. Simon Cowell has revitalised the talent show format and turned it into an engaging collaboration with the audience. Crucial to the success of these programs has been Cowell himself, who is the key brand filter for his audience. Indeed the [...]
I was sent this article at work and also picked up on it again through Twitter, it’s on Pentagram‘s blog. In my opinion one of the points made is wrong because it confuses what audiences want and expect from different types of publications. The point I have a problem with is below. The end of [...]
Crowdsourced campaigning
15Jan10After seeing a tweet from @cslyons about the mydavidcameron.com website I had a look and decided to submit the picture above, a day later it was up on the site. Today, incredibly, it went up on the Mail’s website. The Labour party have also now adopted the idea and posted an entry on their website, which they’ve [...]
Augmenting Esquire
11Jan10The December issue of US Esquire sold itself as the Augmented Reality Issue. This means you can hold up certain pages that contain a special barcode in front of a computer with a webcam, which has a specific piece of software installed and are shown images, videos and audio that relate to the page you’re [...]
