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Archive for the 'Engagement' Category

Don’t crave followers. Do crave advocates.

05May10

Image by Spencer Tunik People like making and maintaining human connections; they are what make us who we are. The people we form these connections with become acquaintances and friends; you can have a shared experience with these people that make a valuable addition to your life. If you form a connection like this you [...]

Filter. Collaborate. Engage.

01May10

Britain’s Got Talent and The X Factor have changed the face of Saturday night TV. Simon Cowell has revitalised the talent show format and turned it into an engaging collaboration with the audience. Crucial to the success of these programs has been Cowell himself, who is the key brand filter for his audience. Indeed the [...]

One way the iPad won’t change magazine design

01Feb10

I was sent this article at work and also picked up on it again through Twitter, it’s on Pentagram‘s blog. In my opinion one of the points made is wrong because it confuses what audiences want and expect from different types of publications. The point I have a problem with is below. The end of [...]

Crowdsourced campaigning

15Jan10

After seeing a tweet from @cslyons about the mydavidcameron.com website I had a look and decided to submit the picture above, a day later it was up on the site. Today, incredibly, it went up on the Mail’s website. The Labour party have also now adopted the idea and posted an entry on their website, which they’ve [...]

Augmenting Esquire

11Jan10

The December issue of US Esquire sold itself as the Augmented Reality Issue. This means you can hold up certain pages that contain a special barcode in front of a computer with a webcam, which has a specific piece of software installed and are shown images, videos and audio that relate to the page you’re [...]


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  • Gracious in defeat. What a race! [dpwilliams]
    1d ago via Twitter
  • Rooting for Dwain Chambers! I've always been a fan. Forgiveness is a beautiful thing. Come on! [dpwilliams]
    1d ago via Twitter
  • Played LIMBO.
    July 25th via Xbox
  • Prediction: Ferrari will be stripped of all points from German GP #F1 [dpwilliams]
    July 25th via Twitter
  • Why does that woman always stand behind Jenson in view of the camera! Get out of it you nutter! #F1 [dpwilliams]
    July 25th via Twitter
  • Put them all in the same car and who would win? I think Alonso #F1 [dpwilliams]
    July 25th via Twitter
  • That was the same interview Alistair Darling has been giving for months. Boring. Step it up #Marr [dpwilliams]
    July 25th via Twitter
  • The future of the web has to be open and democratic. Apple are not open or democratic. The industry is way too focused on what they do. [dpwilliams]
    July 24th via Twitter
  • Also. The fact there are no charges what so ever is an absolute disgrace. The reasoning defies logic. This is a dark day for British justice [dpwilliams]
    July 22nd via Twitter
  • This Ian Tomlinson video is horrific. I'd never seen it slowed down like this before http://bit.ly/aSWmXQ It could have been any of us. [dpwilliams]
    July 22nd via Twitter