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Archive for the 'Ideas' Category

What matters now

31Dec09

This is a great presentation complied by Seth Godin featuring some thought provoking ideas that will be really useful in 2010.
I particularly like slide 15 on vision, slide 26 on poker and slide 47 on THNX.

2010: A year to think Small, Simple and Shared

24Dec09

2010 will be a year to quickly identify what your key proposition is and if you are delivering it efficiently.
Efficiently delivering your product will mean it is built to be Small, Simple and easily Shared. These pillars can form a foundation to re-evaluate what you are trying to achieve and what the future holds for [...]

Why do I say “Active Engagement”?

10Mar08

Every single person who uses the Internet is already engaged with the network, what they are not in most circumstances is actively engaged.
Active engagement is the next step in the development of the web. Users will become increasingly involved in carrying out an action or process in order to reach the content they desire and [...]

What will web 3.0 be?

03Feb08

Web 3.0 publishing will seek to actively engage users through dynamically presenting them with content which through past behaviour and other users recommendations will be ideally suited to them. This content will be accessed through customisable and dynamic digital spaces.
As options increase for users as to where they will invest their time online it will [...]

Taking brands into a web 3.0 world

28Jan08

If web 2.0 can be summarised as reciprocity or genuine interaction between the user and content provider, web 3.0 must be about automated recommendation and customisation based on that interaction.
The development of the web so far is as follows.
Web 1.0 – Narrowband
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Web 2.0 – Broadband
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Web 3.0 – Broaderband
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Automation/Active Engagement


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