To re-engage an audience with branded publications we need to provide multiple touch points. This will us help us build a relationship with and recognise the importance of our audience, which will in turn reinforce the value our brands lend to the content they provide.
As publishers instead of thinking ‘what do we need?’ we should [...]
Archive for the 'Mobile' Category
Touch Points
05Jan10News not good for Murdoch
21Sep09Reading paidContent today the news doesn’t look good for Rupert Murdoch’s plan to charge users for news as only 5% of them would pay.
The important thing to think about though is that is 5% of web users who are already well settled in to accessing news for free. I dont think the paid for debate [...]
The BBC have a nice piece of citizen journalism up today which covers the Harrier crash in the midlands. The Story contains a video as it’s lead which has been submitted by a witness on the scene.
The actual piece of journalism itself is not by the citizen but an BBC journalist. The article as a [...]
Websites In Your Pocket
05Jun08I first got a mobile phone when I was in my first year of A-Levels, this was in 1999. I remember the phone, it was a Siemens which nobody else at school had this made it quite an attraction when I first got it.
I could access wap sites on it when I was at work [...]
Sharing With ShowZu
15May08ShowZu connects your mobile with a range of different sharing sites allowing the direct upload of pictures and videos to amongst others your YouTube, DailyMotion, Flickr and Facebook pages directly from your mobile device or from the desktop application which is based on the flexible Adobe AIR platform. Great if you want your facebook friends [...]
