I watched this video of Rishad Tobaccowala (Chief Innovation Officer at Publicis) this morning and it really resonated with me.
Rishad discusses the important role talented people play in building and sustaining successful creative businesses. Talent is so critically important but seems so inexplicably overlooked and undervalued in the publishing industry.
I truly believe that the industry [...]
Archive for the 'Publishing' Category
The importance of talent
07Mar10Rewiring magazines
17Feb10Wired US are going to be the first magazine on iPad. Not a big surprise, but a great move by them from a business and PR perspective.
The video above is brilliant. It pitches Wired and Condé Nast at the cutting edge of global magazine publishing, which they are. Their audience and advertisers are going [...]
I was sent this article at work and also picked up on it again through Twitter, it’s on Pentagram’s blog. In my opinion one of the points made is wrong because it confuses what audiences want and expect from different types of publications.
The point I have a problem with is below.
The end of frequency
Say [...]
Augmenting Esquire
11Jan10The December issue of US Esquire sold itself as the Augmented Reality Issue. This means you can hold up certain pages that contain a special barcode in front of a computer with a webcam, which has a specific piece of software installed and are shown images, videos and audio that relate to the page you’re [...]
We are in the midst of an industry reset. The single most important requirement for every single digital publisher is to employ a team with the entrepreneurial flare to rethink the way our products are produced and positioned in the market.
There is no point in even thinking about scaling our businesses to try and theoretically increase profits [...]
