If users are engaging with content through social bookmarking sites like Digg, reddit and stubleupon then it should be as easy as possible for them to do so. ShareThis offers a great solution. For those who dont use those site then there should be another option which ShareThis also offers in it’s email function
ShareThis is […]

Digg have had a new beta application developed on their API called DiggSuggest. Based on your previous interactions with Digg, the links you have clicked and submitted Digg will suggest further links it thinks you will be interested in.
I think it’s great, it gives more meaning to the act of submitting a link, users get […]

Engagement Mapping comes as an addition to Microsoft’s current ad serving platform and will allow advertisers, publishers and the media buyers to track how successful a campaign is and what return on investment they are getting from it.
It’s an interesting development because tracking the engagement with adverts found within a content based website rather than […]

I upgraded my netvibes account today it’s great! You have a public and a private space. They have added in a social network element. Very interesting!
Along with iGoogle this is a massivly important development in online publishing.
This will allow users to easily build and maintain their own dynamic digital space with which they we become […]

Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames.
This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have to actively make the decision […]

Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user.
Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue.
The “trust gap” in online advertising mentioned by the gentleman […]

WPP invested in NuConomy on Monday. I hold shares in WPP and am excited to see the company investing in innovative new technology.
NuComony look really interesting and I think they are worth keeping an eye on over the coming year.

http://blog.nuconomy.com
“The winners will be the organizations that will not just have the most accurate information about […]

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OpenSocial looks like being the first stepping-stone in developing a platform on which the web can start to converge into a new and more exciting social space.
Users will be able to have more compelling web based experiences if the web is easier to use […]