Wired US are going to be the first magazine on iPad. Not a big surprise, but a great move by them from a business and PR perspective. The video above is brilliant. It pitches Wired and Condé Nast at the cutting edge of global magazine publishing, which they are. Their audience and advertisers are going [...]
Archive for the 'Technology' Category
I was sent this article at work and also picked up on it again through Twitter, it’s on Pentagram‘s blog. In my opinion one of the points made is wrong because it confuses what audiences want and expect from different types of publications. The point I have a problem with is below. The end of [...]
Augmenting Esquire
11Jan10The December issue of US Esquire sold itself as the Augmented Reality Issue. This means you can hold up certain pages that contain a special barcode in front of a computer with a webcam, which has a specific piece of software installed and are shown images, videos and audio that relate to the page you’re [...]
Mag+ Conceptual Video
21Dec09This is an interesting research project by Bonnier. There are a few nice ideas and explanations. The comment around consuming “an editorial package” is important, people will always look to find the linear prescript narrative that magazines can provide, it’s hard to do this with “an infinite, endlessly expanding RSS feed”, which due to its [...]
How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly. Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that [...]
