After seeing a tweet from @cslyons about the mydavidcameron.com website I had a look and decided to submit the picture above, a day later it was up on the site. Today, incredibly, it went up on the Mail’s website.
The Labour party have also now adopted the idea and posted an entry on their website, which they’ve used to highlight what they see as some of the misgivings of the Conservative campaign so far. This little idea is really having an impact!
With the simple instruction below and a good idea Clifford Singer, the man behind mydavidcameron.com, has effectively crowdsourced an audience of activists and provided a vehicle through which their voices can be heard and can gain national attention. What a great achievement!
This is the first election that can really harness the full power of social media to intimately involve us in the debate on our terms. With mydavidcameron.com Clifford has started something which may grow and develop over the coming months and result in more people taking an active shared interest in the current feelings about the different parties campaigns. Could that effect the result of the general election? Not on its own, but it can form a relevant part of the debate.
The reason people don’t vote in the numbers they used to is because they are disillusioned and disconnected with the electoral processes. If through activities like this the electorate can re-engage with it then this is an extremely good thing.
This is the first part of the user generated digital election of 2010. As Labour and the Conservatives trade blows over the coming moths it will be interesting to see who really ‘gets’ digital. If one of the parties can harness social media as Obama did to such great effect in the US presidential election last year it could get really interesting!
