If their environment changes colour certain species of Flounder change colour with it. They adapt and blend in with the background so their predators can’t see them, but they are most certainly still there.
The birds and seals that hunt them will most likely eat a Flounder that doesn’t change colour and can’t adapt to its surroundings fast enough. The Flounders that do adapt will be left with fewer competitors, more food and live a longer life.
Flounders are evolved to meet the requirements of their rapidly changeable environment. If we can learn anything from the Flounder it is that we have to adapt and change to tackle the specific environment we find ourselves in, without change the hawks will swoop while our camouflaged competitors look on in glee.