http://www.dpwilliams.com Just another WordPress weblog Tue, 08 Apr 2008 21:43:45 +0000 http://backend.userland.com/rss092 en If users are engaging with content through social bookmarking sites like Digg, reddit and stubleupon then it should be as easy as possible for them to do so. ShareThis offers a great solution. For those who dont use those site then there should be another option which ShareThis also offers ... http://www.dpwilliams.com/sharethis-users-engage-users/ Digg have had a new beta application developed on their API called DiggSuggest. Based on your previous interactions with Digg, the links you have clicked and submitted Digg will suggest further links it thinks you will be interested in. I think it's great, it gives more meaning to the act of ... http://www.dpwilliams.com/digg-suggest/ Engagement Mapping comes as an addition to Microsoft's current ad serving platform and will allow advertisers, publishers and the media buyers to track how successful a campaign is and what return on investment they are getting from it. It's an interesting development because tracking the engagement with adverts found within a ... http://www.dpwilliams.com/microsoft-announces-engagement-mapping/ Every single person who uses the Internet is already engaged with the network, what they are not in most circumstances is actively engaged. Active engagement is the next step in the development of the web. Users will become increasingly involved in carrying out an action or process in order to reach ... http://www.dpwilliams.com/why-it-is-important-to-say-%e2%80%9cactive-engagement%e2%80%9d/ Notes for development. - How can we actively engage a web 3.0 audience with the increasingly sporadic behaviour of online audiences. - Is brand loyalty low on the web? Maybe, Maybe not. - Traffic is actively shared and exchanged too much? - Does this breed a more or less engaged user? - ... http://www.dpwilliams.com/active-engagement-publishing/ I upgraded my netvibes account today it's great! You have a public and a private space. They have added in a social network element. Very interesting! Along with iGoogle this is a massivly important development in online publishing. This will allow users to easily build and maintain their own dynamic digital space ... http://www.dpwilliams.com/net-vibes/ Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames. This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have ... http://www.dpwilliams.com/troy-young-videoegg/ Video Egg's Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user. Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue. The "trust gap" in online ... http://www.dpwilliams.com/video-egg/ WPP invested in NuConomy on Monday. I hold shares in WPP and am excited to see the company investing in innovative new technology. NuComony look really interesting and I think they are worth keeping an eye on over the coming year. http://blog.nuconomy.com "The winners will be the organizations that will not just have ... http://www.dpwilliams.com/nuconomy/ Web 3.0 publishing will seek to actively engage users through dynamically presenting them with content which through past behaviour and other users recommendations will be ideally suited to them. This content will be accessed through customisable and dynamic digital spaces. As options increase for users as to where they will invest ... http://www.dpwilliams.com/what-will-web-30-be/