Motivation as defined by the Oxford English Dictionary is the reason behind one’s actions or behaviour and secondly as enthusiasm.

In order to fuel that enthusiasm and give users the reasons they need to be motivated enough to return to use digital products again, tell others about them and form a lasting bond with them they must always be put first and treated as a publishers number one priority. Be this though presenting them with fresh new content or providing an easy to use product.

Far too often we forget or are forced to forget about what is best for the user. Without their motivation to engage with and love the media products we deliver them we are nothing.