- A universal login would aid the process of actively engaging users in the digital landscape.

- I sometimes find myself unwilling to sign up to yet another website in order access their inner workings. This is because of a lack of time and the fact it is a repeated process that is boring and frustrating.

- If I had one account in which I had all the information necessary for a site sign up and I could sign up to that site automatically by entering my universal login information then I would be more likely to use that site.

- This is very reliant on the sites all taking up this system. If their is a clear benefit then why would they not.

- Sites would see a benefit from having more users able to access their full offering and cutting down registration time thus boosting the initial AET the user has with a site.

- How much a users gets from a site on their first visit ultimately set the agenda for how much time and how often they will visit that site.

- Who would own the universal login information? Should it be based on an open source set of standards which many can then replicate. Probably.

- One publishers group of websites should be accessible through one login. As Yahoo have done with Flickr for example.