WPP invested in NuConomy on Monday. I hold shares in WPP and am excited to see the company investing in innovative new technology.

NuComony look really interesting and I think they are worth keeping an eye on over the coming year.

http://blog.nuconomy.com

“The winners will be the organizations that will not just have the most accurate information about their users but the ones that will know how to translate this information into better user experience in the most efficient way.

This is our vision in NuConomy and we were happy to see that WPP shares our vision.

Like oil was the fuel behind the factories, web analytics is the fuel that powers this digital economy.

We just started to scratch the surface of the potential of using insights from web analytics to create new experiences. Web advertising still a long way to go to. We expect to see a lot of innovation in both those places and NuConomy will take a major role there.”

I think this company sounds great, they have a good philosophy and an investment from WPP gives them real credibility going forward!

Related links:
Nuconomy Emerges To Provide Next Generation Site Analytics
Advertising giant invests in Israeli start-up NuConomy
WPP takes stake in web analytics start-up NuConomy