News not good for Murdoch

21Sep09

Reading paidContent today the news doesn’t look good for Rupert Murdoch’s plan to charge users for news as only 5% of them would pay.

The important thing to think about though is that is 5% of web users who are already well settled in to accessing news for free. I dont think the paid for debate is a web debate and it doesn’t center around these users, as previously mentioned I think it is more of a device debate and centers around the sort of technology users will be accessing news and other content through.

As soon as the Apple tablet is launched the game will change and a new generation on super mobile computing will be born.

With new devices come new expectations from end users as to what they expect from the technology they have invested in.

As we have already seen people will pay for applications and content on their iPhones as it brings value to the device. I believe this new sort of device bridges the gap between you iPhone and your desktop which will change the way we think about paying for content.

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