Archive Page 2
If web 2.0 can be summarised as reciprocity or genuine interaction between the user and content provider, web 3.0 must be about automated recommendation and customisation based on that interaction.
The development of the web so far is as follows.
Web 1.0 - Narrowband
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Web 2.0 - Broadband
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Web 3.0 - Broaderband
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Automation/Active Engagement
AET should be measured for a campaign.
The amount of times an advert serves would seem looking forward fairly irrelevant for an advertiser. It is the relevance the advert has and the time on screen that is most important. If an advert serves 10,000 times but the user only ever sees the first 2 seconds of the advert then a campaign is not going to have a discernable ROI for a client. Surely what is more important with rich media adverts is the length of time they have been displayed to a user for.
Would you put an advert on the front of a magazine? Would you put two? Would you put three!?
- Why do commercial websites often serve 3 ads on their homepage?
- This is their main platform on which to sell themselves to the users who visit our websites.
- Imagine a line up of website homepages on a newsstand. Which one would be the most popular? I would say the one that looks the best and shows off to a potential user as wide a range of content as is possible. How well would a magazine sell if 1/2 of the cover was taken up by an advert for a Vauxhall Corsa?
- In the same way in which The London Paper do a “cover takeover” websites could offer a homepage TO at a massive premium and at other times look to increase the amount of people getting to content with which they can actively engage and creating a more meaningful expedience for users and advertisers.
To conquer the world of online publishing we need to try something different. We need to think about changing the way we make our products better and the targets we set for success.
The web is a constantly evolving environment in which to be truly successful we have to think two steps ahead.
ZOO Relaunch
The ZOO website today relaunched as zootoday.com
My role in the redesign:
- Design
- Specifying additional development
- Project management
- Negotiating development fees
- Suggesting new URL
- Coordinating URL change
ZOO ABCe Results - October
Octobers ABCe results for ZOO showed further gains in both unique users and page impressions.
The audit revealed a jump in Unique Users, up 27% to 911, 838. Page Impressions are also up 8% to 19.3m.
OpenSocial looks like being the first stepping-stone in developing a platform on which the web can start to converge into a new and more exciting social space.
Users will be able to have more compelling web based experiences if the web is easier to use and navigate.
OpenSocial will be very important if big brands are going to be able to take full advantage of the social networking phenomenon.
ZOO ABCe Results - July
Zooweekly.co.uk got some great coverage this week following our latest set of outstanding ABCE results.
In July the site clearly outperformed of closest rivals and will be looking to further build this lead in the future.
According to ABCE figures released this week, zooweekly.co.uk has 718,486 unique users, up 37% on its last ABCE certificate in March.
The troubled publishing company claims that this represents a major success when compared to nuts.co.uk, which recorded 631,000 users.
Author: Ed Dorrell | Source: nma.co.uk | Published: 17.08.07″
ZOO has enjoyed an aggressive spurt of growth over the past 12 months. Yea-on-year the site has grown it’s monthly unique users by 158% and it’s page impressions by over 300%.
Related links:
Zoo website visitor figures climb 37% in four month - Brand Republic
Emap lads’ mag site beats rivals - New Media Age
Zoo takes the high ground online - Mad.co.uk
fhm and zoo - online abc figures - emap.com
