I received my copy of Groundswell today. The book is written by Charlene Li and Josh Bernoff from Forrester Research who define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions.
It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world.”
forrester.com/Groundswell
I am very interested to read about this as deals with the result of the engagement users have with digital media and how that is transforming the way business is done and content is delivered on the Internet.
I will report back when I have finished reading the book.
