If you have a large amount of embedded video players and want to unlock their full potential to generate revenue then they need to be positioned in as flexible a platform as possible so that when any network wants to run an adverts across an inventory of videos then no extensive modification required to the [...]
Tag Archive for 'advertising'
Video Egg – Troy Young interview
22Feb08Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames.
This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have to actively make the decision [...]
Video Egg – Ad Frames
20Feb08Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user.
Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue.
The “trust gap” in online advertising mentioned by the gentleman [...]
Would you put an advert on the front of a magazine? Would you put two? Would you put three!?
17Jan08- Why do commercial websites often serve 3 ads on their homepage?
- This is their main platform on which to sell themselves to the users who visit our websites.
- Imagine a line up of website homepages on a newsstand. Which one would be the most popular? [...]
