Tag Archive for 'advertising'

Adap.tv Video Advertising Platform

15May08

If you have a large amount of embedded video players and want to unlock their full potential to generate revenue then they need to be positioned in as flexible a platform as possible so that when any network wants to run an adverts across an inventory of videos then no extensive modification required to the [...]

Filed under Technology.  |View Comments

Video Egg – Troy Young interview

22Feb08

Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames. This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have to actively make the [...]

Filed under Technology.  |View Comments

Video Egg – Ad Frames

20Feb08

Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user. Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue. The “trust gap” in online advertising mentioned by [...]

Filed under Technology.  |View Comments

Would you put an advert on the front of a magazine? Would you put two? Would you put three!?

17Jan08

- Why do commercial websites often serve 3 ads on their homepage? – This is their main platform on which to sell themselves to the users who visit our websites. – Imagine a line up of website homepages on a newsstand. Which one would be the most popular? I would say the one that looks [...]

Filed under Engagement and Ideas.  |View Comments

Stay Connected

Follow dpwilliams on Twitter Follow dpwiliams on Twitter
Subscribe to dpwilliams Subscribe to dpwilliams
dpwilliams on Facebook

Lifestream

  • Gracious in defeat. What a race! [dpwilliams]
    — 1d ago via Twitter
  • Rooting for Dwain Chambers! I've always been a fan. Forgiveness is a beautiful thing. Come on! [dpwilliams]
    — 1d ago via Twitter
  • Played LIMBO.
    — July 25th via Xbox
  • Prediction: Ferrari will be stripped of all points from German GP #F1 [dpwilliams]
    — July 25th via Twitter
  • Why does that woman always stand behind Jenson in view of the camera! Get out of it you nutter! #F1 [dpwilliams]
    — July 25th via Twitter
  • Put them all in the same car and who would win? I think Alonso #F1 [dpwilliams]
    — July 25th via Twitter
  • That was the same interview Alistair Darling has been giving for months. Boring. Step it up #Marr [dpwilliams]
    — July 25th via Twitter
  • The future of the web has to be open and democratic. Apple are not open or democratic. The industry is way too focused on what they do. [dpwilliams]
    — July 24th via Twitter
  • Also. The fact there are no charges what so ever is an absolute disgrace. The reasoning defies logic. This is a dark day for British justice [dpwilliams]
    — July 22nd via Twitter
  • This Ian Tomlinson video is horrific. I'd never seen it slowed down like this before http://bit.ly/aSWmXQ It could have been any of us. [dpwilliams]
    — July 22nd via Twitter