- A universal login would aid the process of actively engaging users in the digital landscape.
- I sometimes find myself unwilling to sign up to yet another website in order access their inner workings. This is because of a lack of time and the fact it is a repeated process that is boring and frustrating.
- If I had one account in which I had all the information necessary for a site sign up and I could sign up to that site automatically by entering my universal login information then I would be more likely to use that site.
- This is very reliant on the sites all taking up this system. If their is a clear benefit then why would they not.
- Sites would see a benefit from having more users able to access their full offering and cutting down registration time thus boosting the initial AET the user has with a site.
- How much a users gets from a site on their first visit ultimately set the agenda for how much time and how often they will visit that site.
- Who would own the universal login information? Should it be based on an open source set of standards which many can then replicate. Probably.
- One publishers group of websites should be accessible through one login. As Yahoo have done with Flickr for example.
Every single person who uses the Internet is already engaged with the network, what they are not in most circumstances is actively engaged.
AET should be measured for a campaign.