- A universal login would aid the process of actively engaging users in the digital landscape. – I sometimes find myself unwilling to sign up to yet another website in order access their inner workings. This is because of a lack of time and the fact it is a repeated process that is boring and [...]
Tag Archive for 'aet'
Every single person who uses the Internet is already engaged with the network, what they are not in most circumstances is actively engaged. Active engagement is the next step in the development of the web. Users will become increasingly involved in carrying out an action or process in order to reach the content they desire [...]
Notes for development. – How can we actively engage a web 3.0 audience with the increasingly sporadic behaviour of online audiences. – Is brand loyalty low on the web? Maybe, Maybe not. – Traffic is actively shared and exchanged too much? – Does this breed a more or less engaged user? – Are Google really [...]
AET should be measured for a campaign. The amount of times an advert serves would seem looking forward fairly irrelevant for an advertiser. It is the relevance the advert has and the time on screen that is most important. If an advert serves 10,000 times but the user only ever sees the first 2 seconds [...]
