Tag Archive for 'audience'

Touch Points

05Jan10

To re-engage an audience with branded publications we need to provide multiple touch points. This will us help us build a relationship with and recognise the importance of our audience, which will in turn reinforce the value our brands lend to the content they provide. As publishers instead of thinking ‘what do we need?’ we [...]

YouTube: Actively Engaged User/Audience

06Jun08

YouTube is one of the most popular websites in the world (currently 3rd on Alexa. I would say it is the most popular content source on the web) but I don’t think people take enough notice of what they are really now starting to achieve. It’s incredible! The level of AET is way beyond anything [...]


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