- Let’s get as many video views as possible.
- Let’s get as much content as possible.
- Let’s run a preroll advert in front of every video on our site.
- Let’s auto play videos so we get even more views.
No, no, no, no.
YouTube have had phenomenal success in terms of generating traffic and video views because [...]
How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly.
Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that is [...]
The web breaks down the barriers put up by location and time to allow discussion and debate anywhere at any time.
Disqus is an interesting system because it also removes the barriers put up by different websites and allows commenting on a central hub. It provides users with a very flexible platform on which they can [...]
If web 2.0 can be summarised as reciprocity or genuine interaction between the user and content provider, web 3.0 must be about automated recommendation and customisation based on that interaction.
The development of the web so far is as follows.
Web 1.0 – Narrowband
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Web 2.0 – Broadband
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Web 3.0 – Broaderband
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Automation/Active Engagement
