I started reading Crowdsourcing yesterday. It has the subtitle “How the Power of the Crowd is Driving the Future of Business”, powerful stuff.
The book it written by Jeff Howe a contributing editor at Wired.
But what is Crowdsourcing? Mr Howe likes to define it in two ways.
The White Paper Version: Crowdsourcing is the act of taking [...]
Tag Archive for 'community'
Crowdsourcing
07Sep08Groundswell
02Jun08I received my copy of Groundswell today. The book is written by Charlene Li and Josh Bernoff from Forrester Research who define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions.
It’s a book by two Forrester analysts with practical, data-based strategies for companies that [...]
Pluck Social Media Platform
16May08Pluck isn’t a new company they have been around since 2003 offering publishers social media functions to plug into their sites.
It’s interesting now to look at the uptake of their services and see how well brands/publishers have done since taking on their offering.
Clients like USA Today, Guardian Unlimited, Hearst Corporation and Fox continue to invest [...]
