To re-engage an audience with branded publications we need to provide multiple touch points. This will us help us build a relationship with and recognise the importance of our audience, which will in turn reinforce the value our brands lend to the content they provide.
As publishers instead of thinking ‘what do we need?’ we should [...]
Tag Archive for 'content'
Touch Points
05Jan10Own Your Video Content
12May09- Let’s get as many video views as possible.
- Let’s get as much content as possible.
- Let’s run a preroll advert in front of every video on our site.
- Let’s auto play videos so we get even more views.
No, no, no, no.
YouTube have had phenomenal success in terms of generating traffic and video views because [...]
Net Vibes
05Mar08I upgraded my netvibes account today it’s great! You have a public and a private space. They have added in a social network element. Very interesting!
Along with iGoogle this is a massivly important development in online publishing.
This will allow users to easily build and maintain their own dynamic digital space with which they we become [...]
Would you put an advert on the front of a magazine? Would you put two? Would you put three!?
17Jan08- Why do commercial websites often serve 3 ads on their homepage?
- This is their main platform on which to sell themselves to the users who visit our websites.
- Imagine a line up of website homepages on a newsstand. Which one would be the most popular? [...]
