The December issue of US Esquire sold itself as the Augmented Reality Issue. This means you can hold up certain pages that contain a special barcode in front of a computer with a webcam, which has a specific piece of software installed and are shown images, videos and audio that relate to the page you’re [...]
Tag Archive for 'engagement'
Touch Points
05Jan10To re-engage an audience with branded publications we need to provide multiple touch points. This will us help us build a relationship with and recognise the importance of our audience, which will in turn reinforce the value our brands lend to the content they provide.
As publishers instead of thinking ‘what do we need?’ we should [...]
Will people pay for web content?
10Aug09I think the issue revolves around which platform or device people are consuming the paid for content on.
It’s going to be hard work to get people subscribing or making micro payments to view news on their home PC, but take news out of the home and it could be much easier.
People are getting very used [...]
How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly.
Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that is [...]
Contextual Adverts On YouTube
08Feb09When watching the new Lilly Allen music video for The Fear on YouTube I was presented with a pop up link across he bottom of the video. I hadn’t seen an ad like this pop up in YouTube before and have to say I really quite liked it.
It’s not too intrusive, doesn’t spoil the video [...]
