To re-engage an audience with branded publications we need to provide multiple touch points. This will us help us build a relationship with and recognise the importance of our audience, which will in turn reinforce the value our brands lend to the content they provide. As publishers instead of thinking ‘what do we need?’ we [...]
Tag Archive for 'iphone'
Will people pay for web content?
10Aug09I think the issue revolves around which platform or device people are consuming the paid for content on. It’s going to be hard work to get people subscribing or making micro payments to view news on their home PC, but take news out of the home and it could be much easier. People are getting [...]
Janis Krums Puts Twitter To Work
16Jan09With Janis Krums having tweeted the first picture of the Hudson crash using his iPhone yesterday the opportunity that citizen journalism offers publishers is clear for everybody to see! This is surely going to be one of the landmark tweets. It was sent from on board the first rescue ferry to come to the aid [...]
