Tag Archive for 'microsoft'

Money Making Machine

07Jan09

Although I haven’t had much time to play them recently I love games and so do millions around the world. I’ve got an Xbox 360 and a PS3 both of which offer the ability to download content. On the Xbox Live marketplace You can download films, music videos, games and updates. These features are also [...]

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Microsoft Announces Engagement Mapping

11Mar08

Engagement Mapping comes as an addition to Microsoft’s current ad serving platform and will allow advertisers, publishers and the media buyers to track how successful a campaign is and what return on investment they are getting from it. It’s an interesting development because tracking the engagement with adverts found within a content based website rather [...]

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