Pluck isn’t a new company they have been around since 2003 offering publishers social media functions to plug into their sites.
It’s interesting now to look at the uptake of their services and see how well brands/publishers have done since taking on their offering.
Clients like USA Today, Guardian Unlimited, Hearst Corporation and Fox continue to invest in their product and take on new options which would suggest good levels of success with their offering.
A leader in social media software solutions, Pluck helps transform how publishers, retailers and major brands engage their audiences and customers to discover, create and distribute content online. Providing the technologies for content generation, syndication and social networking, Pluck helps its customers more easily consume and leverage the new open content model that has emerged as the cornerstone of interactivity online.”
Pluck work with over 200 sites in the USA and is now looking to target the UK for further expansion. They are well funded having been bought out by Demand Media for a reported $75m in March.
