Pluck isn’t a new company they have been around since 2003 offering publishers social media functions to plug into their sites.
It’s interesting now to look at the uptake of their services and see how well brands/publishers have done since taking on their offering.
Clients like USA Today, Guardian Unlimited, Hearst Corporation and Fox continue to invest [...]
Tag Archive for 'platform'
Pluck Social Media Platform
16May08If you have a large amount of embedded video players and want to unlock their full potential to generate revenue then they need to be positioned in as flexible a platform as possible so that when any network wants to run an adverts across an inventory of videos then no extensive modification required to the [...]
Video Egg – Ad Frames
20Feb08Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user.
Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue.
The “trust gap” in online advertising mentioned by the gentleman [...]
