I started reading Crowdsourcing yesterday. It has the subtitle “How the Power of the Crowd is Driving the Future of Business”, powerful stuff.
The book it written by Jeff Howe a contributing editor at Wired.
But what is Crowdsourcing? Mr Howe likes to define it in two ways.
The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
The Soundbyte Version: The application of Open Source principles to fields outside of software.”
I am only half-way through the introduction and already finding it a really enjoyable and informative read.
I will report back on the concepts discussed in this book when I have finished reading it.
For now watch Jeff Howe’s trailer for this new book. It’s great.
