Tag Archive for 'reading'

Crowdsourcing

07Sep08

I started reading Crowdsourcing yesterday. It has the subtitle “How the Power of the Crowd is Driving the Future of Business”, powerful stuff. The book it written by Jeff Howe a contributing editor at Wired. But what is Crowdsourcing? Mr Howe likes to define it in two ways. The White Paper Version: Crowdsourcing is the [...]

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Groundswell

02Jun08

I received my copy of Groundswell today. The book is written by Charlene Li and Josh Bernoff from Forrester Research who define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions. It’s a book by two Forrester analysts with practical, data-based strategies for companies [...]

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