How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly. Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that [...]
Tag Archive for 'social'
Groundswell
02Jun08I received my copy of Groundswell today. The book is written by Charlene Li and Josh Bernoff from Forrester Research who define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions. It’s a book by two Forrester analysts with practical, data-based strategies for companies [...]
Pluck Social Media Platform
16May08Pluck isn’t a new company they have been around since 2003 offering publishers social media functions to plug into their sites. It’s interesting now to look at the uptake of their services and see how well brands/publishers have done since taking on their offering. Clients like USA Today, Guardian Unlimited, Hearst Corporation and Fox continue [...]
Friend Connect via Google
14May08Friend Connect is a great idea. Technically brilliant and easy to use it is a very exciting development that can bring people together to engage with content in new and exciting ways. When open social was first announced I was sure it would be a really important stage in the development of the Internet, and [...]
ShareThis: Users Engaging Users
21Mar08If users are engaging with content through social bookmarking sites like Digg, reddit and stubleupon then it should be as easy as possible for them to do so. ShareThis offers a great solution. ShareThis is elegant, compact, easy to use and does everything it needs to, it’s widget design at it’s best. I suppose if [...]
