Engagement Mapping comes as an addition to Microsoft’s current ad serving platform and will allow advertisers, publishers and the media buyers to track how successful a campaign is and what return on investment they are getting from it.
It’s an interesting development because tracking the engagement with adverts found within a content based website rather than [...]
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To conquer the world of online publishing we need to try something different. We need to think about changing the way we make our products better and the targets we set for success.
The web is a constantly evolving environment in which to be truly successful we have to think two steps ahead.
