Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames.
This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have to actively make the decision [...]
Tag Archive for 'video-egg'
Video Egg – Troy Young interview
22Feb08Video Egg – Ad Frames
20Feb08Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user.
Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue.
The “trust gap” in online advertising mentioned by the gentleman [...]
