Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames.
This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have to actively make the decision to engage with the advert which is better than bombarding them with the advert. How the deal works for publishers may be difficult.
Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user.
Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue.
The “trust gap” in online advertising mentioned by the gentleman in the Ad Frames video is also going to be an be an increasingly big issue for online advertisers and media buyers, they are going to grab hold of this sort of information and start demanding more from publishers.
To watch the Ad Frames promo video read more.