- Let’s get as many video views as possible. – Let’s get as much content as possible. – Let’s run a preroll advert in front of every video on our site. – Let’s auto play videos so we get even more views. No, no, no, no. YouTube have had phenomenal success in terms of generating [...]
Tag Archive for 'video'
How do you make an advert more intimate and memorable? Put the viewer in it! The new promotional site for Street Fighter IV becomestreetfighter.com does this brilliantly. Become Street Fighter allows users to very easily include a picture of their own face on the character in the video. You can then embed the video that [...]
Contextual Adverts On YouTube
08Feb09When watching the new Lilly Allen music video for The Fear on YouTube I was presented with a pop up link across he bottom of the video. I hadn’t seen an ad like this pop up in YouTube before and have to say I really quite liked it. It’s not too intrusive, doesn’t spoil the [...]
Live Events Online
08Sep08As I write this I am watching the US Open final (the score is currently 3-3 in the second, Federer having taken the first set comfortably 6-2). I am watching it on justin.tv a service which is presumably illegal but has a thriving community sharing paid for premium sports content, in this case they are [...]
The BBC have a nice piece of citizen journalism up today which covers the Harrier crash in the midlands. The Story contains a video as it’s lead which has been submitted by a witness on the scene. The actual piece of journalism itself is not by the citizen but an BBC journalist. The article as [...]
