Troy Young, CMO of VideoEgg on beet.tvtalking about engagement and Ad Frames.

This system is brilliant for advertisers and consumers. Obviously the engagement of actively watching a video is far more meaningful than passively watching a trailer in an mpu so advertisers get far more value from their investment. Users have to actively make the decision to engage with the advert which is better than bombarding them with the advert. How the deal works for publishers may be difficult.