Video Egg’s Ad Frames looks like another very exciting product that is based around gaining an active engagement from a user.

Loads more is going to happen around accountability in online advertising, the whole publishing industry need to be ready for it and reactive to the issue.

The “trust gap” in online advertising mentioned by the gentleman in the Ad Frames video is also going to be an be an increasingly big issue for online advertisers and media buyers, they are going to grab hold of this sort of information and start demanding more from publishers.

To watch the Ad Frames promo video read more.